About Us
At APRÈS BLANCHE, we’re not just about creating snowboarding gear; we’re about redefining what it means to be both functional and fashion-forward on the slopes. Born from a passion for snowboarding and high-end streetwear, we set out with a clear mission: to fuse cutting-edge style with peak performance. Our vision is to bring innovation to the mountain, where fashion and functionality seamlessly blend, and snowboarding becomes more than just a sport—it’s an expression of individuality.
Our Story
Envisioning a world where style meets adventure, APRÈS BLANCHE was founded by a group of friends with a passion for snow sports and fashion. Straight out of college, a group of fashion-nerds from Toronto, Ontario, wanted more than the style that the usual brands offered. Little did they know, they would embark on a journey to design and gather the most fashion forward ski apparel that actually had great functionality and quality.
Starting with our signature line of baggy snowboard pants and baggy ski pants, we wanted to create something that riders could feel confident in, without sacrificing freedom of movement or protection from the elements. Our baggy snowboard pants aren’t just a throwback to the early days of snowboarding—they’re an evolution, designed with advanced fabrics, waterproof technology, and bold aesthetics that cater to today’s riders who want to push boundaries.
Why Baggy?
The baggy snowboard trousers at APRÈS BLANCHE aren’t just about style, though they’re undeniably fashion-forward. Our design philosophy revolves around maximizing mobility, which is crucial when you’re in the park or backcountry. The loose fit of our baggy snowboard pants ensures that every movement, from carving fresh powder to hitting the halfpipe, is unrestricted. Plus, they’re perfect for layering—keeping you warm without compromising comfort.
Baggy snowboard pants have long been a symbol of snowboarding culture, representing freedom, creativity, and pushing the limits. At APRÈS BLANCHE, we’re reviving that legacy with modern touches that meet the needs of today’s style-conscious rider.
Fashion Meets Function
Our design team is made up of snowboarding enthusiasts and fashion-forward creatives who understand that performance doesn’t have to come at the expense of style. Each piece we create is a blend of functional technology—think waterproof fabrics, adjustable waistbands, and reinforced seams—with runway-inspired designs that make you stand out, whether you’re shredding the slopes or hanging at the après-ski lounge.
APRÈS BLANCHE is for the rider who’s passionate about snowboarding, but equally passionate about their look. Our collections don’t just help you perform at your best—they help you look your best while doing it.
The Future of Snowboarding Fashion
As APRÈS BLANCHE grows, we continue to push the boundaries of what’s possible in snowboard apparel. Our commitment to sustainability and innovation ensures that every product is not only stylish and functional but also eco-conscious. We’re proud to craft gear that’s built to last, season after season, while keeping the planet in mind.
Join us on our journey as we revolutionize the world of snowboarding fashion, one baggy snowboard pant at a time.
Contact Info
Sam Choi
samc@apresblanche.com
+1 (289) 707-1330
5 St Joseph St.
Toronto, ON
M4Y 0B6
Canada
